- Issued by
- Leaping Bunny Program
- Programme / market
- International
- Mark type
- Certification
- Artwork access
- Permission from issuer required
- Source checked
- 23 September 2026
What this mark means
The Leaping Bunny identity is associated with a cruelty-free programme for cosmetics and personal or household care. It is different from a generic rabbit illustration.
Before you add it to your label
- Confirm the brand’s programme approval.
- Check the logo-licensing requirements with the programme.
- Obtain the approved artwork and retain the accompanying instructions.
A detail worth checking
Finding a bunny image is not evidence that a brand is approved. Use the programme’s brand directory and licensing resources.
Useful to know
Does cruelty-free mean vegan?
These are different claims. Check the product’s vegan status separately rather than treating an animal-testing mark as an ingredient statement.
Does downloading the artwork give me permission to use it?
No. Follow the issuer’s eligibility, licensing and artwork guidance for your specific product. The library helps you find the source; the issuer authorises use.
Curated by GoVisually from the issuer’s published resources. How we maintain the library.
